At 82, David Oreck isn't about to slow down. He still drives his mint-condition
motorcycles to work, flies his biplanes out of New Orleans Lakefront Airport,
and runs a few miles a day in Audubon Park. He likes to work hard and play hard,
too. And the idea of retirement is unspeakable. Says Oreck, "You might just
as well be productive."
Born in Minnesota in the USA, Oreck joined the Army Air
Force at the age of 17. A radar officer and navigator, he flew bombing
missions over Japan during World War II. Then he made his way to New
York City and discovered what would turn out to be his true calling -
working as a salesman. Selling everything from Whirlpool appliances
to RCA televisions and microwaves, he rose through the ranks to become
general sales manager. Then, in 1963, he left to form Oreck Corporation.
While Whirlpool was unable to make a success of its
upright vacuum cleaners, Oreck believed that with a redesign of the
machine, he could give it a new lease of life. So Whirlpool gave him
exclusive rights to market them throughout the United States. The
company also gave Oreck free reign to redesign the machine and then
produced his prototype for him under the RCA Whirlpool label.
On a cold snowy day in Chicago, carrying the
vacuum cleaner under his arm a la Willie Loman, the call came. In New
Orleans, the RCA distributor was fighting for last place and winning,
and the company wanted to know if he'd be interested in taking it over.
"I flew down to New Orleans that day. The sun was out. It was beautiful.
I was still in my heavy winter overcoat. I said to myself, 'Wow, I'm missing
something here.'" In 48 hours, David Oreck bought the floundering
business. In two years time, he turned it around and went from last
to first place.
Today, Oreck's own vacuum empire continues to
grow by leaps and bounds. But in his corporate offices, one gets
the sense that his hobbies are always beckoning. From a three-foot
modern replica of a 1930s Waco YMF5 open-cockpit stunt plane, to
the Harley Davidson motorcycles parked in his conference room,
you're left wondering where he gets his energy. One thing's for sure,
though. David Oreck is a man who'll never have too many flying
licenses or pairs of running shoes.